I don’t often watch network news. Last night, I was reminded why.
Channel 27, WKOW, Madison’s ABC affiliate, ran a story last night about incoming High School freshmen and their hopes for the future.
Here’s the story, as posted on their website:
Some area ninth graders made a promise to the State of Wisconsin Thursday night.There’s a lot of cleverness behind Wisconsin Covenant. A lot of political shrewdness. It’s pretty smart, really. More on that in a minute.
The State of Wisconsin made a pretty hefty promise in return: guaranteed college admission if students make the grade.
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These teens and their peers across the state are the first class eligible for the Wisconsin Covenant.
The covenant guarantees admission into a state college if students graduate from a Wisconsin high school, get involved in the community and maintain a "B" average
The state also promises to help students get funds to pay for school.
First, though, should WKOW be embarrassed? Quite possibly, yes.
Notice the choice of words: Wisconsin “made a pretty hefty promise;” “guarantees;” “promises.”
Those are important, because here’s the skinny on Wisconsin Covenant: it doesn’t exist. The state can’t “guarantee” admission unless something is actually written into law. The state can’t “promise” help paying for school unless something is actually written into law.
It isn’t. Wisconsin Covenant appears nowhere in Wisconsin law. No state agency has authority to enforce those “promises” and “guarantees.”
One might think that little fact would make it into any news story about Wisconsin Covenant. If so, one would be wrong.
Not a hint. Not even a suggestion that some legislative activity might still have to take place. In fact, the opposite was true. The TV story (wish I had video) featured snippets of interviews with both students and parents, all of whom were thrilled with the state’s “promises.”
Now, let’s not get too overwrought. This is hardly the most egregious screw-up by a news outlet ever.
Still, it might have been nice if they’d run this past whoever covers state politics for them.
Or, maybe, if they’d checked on the Wisconsin Covenant website.
See, while the news story used the words “promise” and “guarantee,” the website itself – the official Wisconsin Covenant website – doesn’t.
Read the pledge yourself. Read the details. Students “can expect” a place at a college, university, or technical school; and a financial aid package “determined by the FAFSA (Federal Application for Federal Student Aid).”
Students can expect that if they: graduate with a B average or better; take college prep classes and meet entrance requirements; apply for financial aid in a timely fashion.
Never does the website mention the words “promise” or “guarantee.”
The thing is, they could have. They could have promised, and guaranteed. And they wouldn't be lying.
The state doesn’t have to promise, because any student who does what the Covenant requires will be accepted to college, Covenant or no Covenant. Covenant or no Covenant, any student found eligible for financial aid will receive it.
In other words, this Wisconsin Covenant is offering things that students and their families already have.
What a brilliant bit of political scheming by Governor Jim Doyle.
Wisconsin Covenant is his baby. His idea. His issue. He’s misleading people into believing in a program that doesn’t exist. In magical, mythical college acceptance letters and financial aid checks that would remain just that – magical and mythical – if it weren’t for him and his benevolence.
Of course, they never were magical and mythical, but he’s getting the credit anyway.
What spectacular public relations.
What spectacular politics, too. In two years, as the next gubernatorial campaign is getting underway, Doyle will be able to lambaste a Legislature – whether Republican or Democrat – that hasn’t passed Wisconsin Covenant into law. Assuming that they haven’t.
Three years’ worth of signed-up students will be depending on it!
Either that, or he’ll be able to tell three years’ worth of families: look what I’ve done for you.
And he’ll be able to tell them directly. Through the mail. Because you have to give him contact information when you sign up.
And that’s whether or not the Covenant ever really becomes law, because those families will get those benefits regardless!
I realized all this after ten minutes of research and thought. Surely, WKOW could have – maybe did – do the same.
But the fluff story was more important. Too bad.
